18th September 2021

BOMA International Conference + Expo 2022 Creative Concept

The 2022 BOMA International Conference + Expo needed an urgent call to return to in-person events as well as a compassionate message addressing the changes the industry has been through and how much a live event matters at this point in time.

18th September 2021

BOMA International Conference + Expo 2022 Creative Concept

The commercial real estate industry was hit hard by the pandemic. The BOMA 2022 Conference + Expo is a way for CRE professionals to reconnect with the technology and strategies to build their ROI as well as their portfolios. This concept idea emphasized how important it is for CRE pros to get back to work—and get back to what they love about their lives.

18th September 2021

HPBExpo 2022 Creative Concept

Created a concept for the HPBExpo 2022 campaign that captured the feeling of getting together — both from the industry perspective as well as what entices customers to purchase hearth, patio and BBQ equipment.

18th September 2021

HPBExpo 2022 Creative Concept

This concept for the return to an in-person event in 2022 spoke to the attendee as a master of experiences. I wanted to showcase the wide range of expertise the attendee — the ultimate designer of outdoor spaces — must master. And position HPBExpo as a place to acquire education, expertise and equipment.

18th September 2021

HPBExpo 2022 Creative Concept

After two years of virtual events, HPBExpo needed a concept that celebrated returning to in-person events as well as the increased growth in the hearth, patio and BBQ industries.

18th September 2021

MJ Unpacked 2021 Creative Concept

For the first annual MJ Unpacked event, we designed and wrote to a concept that sparked connection and united cannabis growers, brands and retail executives and manufacturers from around the world.

19th September 2021

The Car Wash Show 2021 Creative Concept

Adapted the 2020 creative concept (not used fully because the event was canceled) to a new year for this prosperous industry, while remaining sensitive to the pandemic and the reasons car owners used their vehicles for drive-through ceremonies and social events.

18th September 2021

ASIS 2021 Creative Concept

Recent global events have made security professionals more essential than ever. I worked closely with a designer to create a campaign to heighten awareness for the industry and emphasize GSX as a place to attain education, bond with colleagues and gain the latest strategies for success.

19th September 2021

Direct Mail Campaign for HPBExpo 2021

Created a series of direct mail postcards to draw awareness of and attendance at the 2021 HPBExpo, which was a virtual event. This direct mail campaign coincided with emails detailing the benefits of the virtual event.

18th September 2021

HPBExpo 2021 Opportunities Brochure

After a year without events, this opportunities brochure was written to communicate the benefits of exhibiting at the leading indoor-outdoor showcase and reaching top buyers during a time of peak profitability.

19th September 2021

The Car Wash Show 2021 Sponsorship Prospectus

Customized a brochure for exhibitors and sponsors that highlighted opportunities across a range of goals and budgets.

18th September 2021

AeroTech 2022 Opportunities Brochure

Created an Opportunities Brochure to showcase the potential of exhibiting at this first-ever co-located event of two aerotech giants.

18th September 2021

BOMA 2021 Digital Exhibitor Prospectus

During a precarious time for the property management industry, we created an interactive digital prospectus designed to resonate with top buildings suppliers and encourage them to sponsor the industry.

World Pet Association • 10th February 2021

WPA365 2021 Promotion Video Script

At the launch of one of the first-ever 365-platform offerings, I worked with a talented designer to create a script and narrative to highlight the story behind WPA365.

25th September 2021

The Carwash Show Facebook Ad for Warm Audience

Worked strategically with account team to create a suite of paid Facebook ads for a warm audience. The goal was to increase CTR to a dedicated landing page as well as conversions for prospects familiar with The Carwash Show.

25th September 2021

The Carwash Show Facebook Ad for Cold Audience

Worked strategically with design team to create a suite of paid Facebook ads for a cold audience. The goal was to drive CTR to a dedicated landing page and encourage prospects to learn more about the show and lead them through the customer journey towards a conversion.

PCMA • 16th August 2021

Listicle: 4 Strategies to Win Back International In-Person Attendees

Ghostwrote article for international marketing expert Anjia Nicolaidis, addressing how to keep international attendees engaged despite the travel restrictions due to the COVID-19 Delta variant.

17th September 2021

Editorial: A Look at Pet Industry M&As with WPA’s Vic Mason

I regularly ghostwrite Q&As and blogs for the CEO of World Pet Association. This blog in Pet Product News was about M&A activity in the pet industry. I researched facts and trends, wrote the questions, and formulated the answers in Mr. Mason's voice.

18th September 2021

Editorial: How WPA365 Connects Pet Industry Buyers, Suppliers

I wrote this article for World Pet Association to emphasize the relationship between manufacturers and buyers—which is even more important now as the demographics of the industry are shifting and e-commerce is establishing a place of prominence.

18th September 2021

Emails for 2021 The Car Wash Show Campaign

Wrote a series of emails to encourage registration for the 2021 event in Las Vegas, NV. Focused on the creative concept: "Let the Good Shine Through."