17th September 2021

Ghost Writing for Vic Mason, CEO, World Pet Association

Wrote a Q&A about M&A activity in the pet industry. Researched the facts, wrote articles and created quotes for Mr. Mason.

17th September 2021

HPBExpo 2022 Concept

Created a concept for the 2022 event that embraced in-person events and a booming indoor-outdoor industry.

27th June 2019

Website: Allergan | BOTOX® Cosmetic

I was brought in to write Allergan's web copy (cosmetic division) by Baker Brand Communications. I wrote and edited the copy in collaboration with the marketing team at Baker.

27th June 2019

Newsletters: 2017-2019 XTERRA

I write 8-10 articles a week for XTERRA and compile them in a newsletter format. I am familiar with MailChimp and Drupal. Articles include athlete profiles, training tips, gear guides, and race previews and recaps.

San Diego Reader • 27th June 2019

Cover Story: Once a Rock Star, Always a Rock Star

I was asked to write a small article about local culture. I chose to write about aging musicians who are now balancing music with both babies and bald spots. My editor loved the interviews so much, he asked me to expand the article and made it the cover story.

Runner's World • 14th August 2007

Article: The Beauty of the Morning Run

I submitted an essay to Runner's World and it was accepted and published. Like all of my writing, I try to find the universal in the specific. This essay focused on the challenges my friends and I were facing at this time in our lives. Running was both a metaphor and medicine.

San Diego Reader • 27th June 2019

Article: Tears of the Prophet at Parallel 33

I was asked to write about my favorite cocktail and the significance of the drink for The San Diego Reader. I tried to encapsulate a range of emotions, from the bar, to what the pervasive darkness of the post-9/11 world was like, to my own inner landscape.

27th June 2019

Annual Report: Affymetrix, 2004

I created the Affymetrix Annual Report from storyboarding to print and digital production. I worked closely with the CEO, CFO, President, and VP, Investor Relations to create the design and Letter to Shareholders. I also was the point person and worked closely with Howry Design to execute the design and production schedule.

27th June 2019

Article: Jiachao Wang Has No Limits

I love to write about uncommon athletes who accomplish their goals despite tremendous obstacles. Jiachao Wang lost his arm as a child but insists on competing with two-armed athletes. He often beats them all.

27th June 2019

Column: What the Chef Eats

For two years, I wrote a column for the "San Diego Reader" called "What the Chef Eats." The column was originally just about featuring a local chef and sharing a favorite recipe. I evolved the column into an investigation into the relationship between our history and our choices.

27th June 2019

Video Script: 2017 XTERRA Warrior

I produced the video with the director and shooters in order to showcase the 2017 XTERRA Warrior, John Davis. I worked with the videographer to write and edit the script. I also wrote the voiceover for the video.

XTERRA • 27th June 2019

Article: Liz McLean on Mastering the Art of Transition

XTERRA Athlete Profile - Liz McLean used triathlon as a way of coping with divorce, a career change, and her father's death. Now, she is using what she learned through sport to help veterans transition to civilian life.

27th June 2019

Annual Report: Sequenom, 2001

I worked with both the CEO and the IR Manager to create the content of the shareholder letter and the copy of the book. The idea was to explain the power of genomics to target audiences that included shareholders, potential investors, and customers. The content was focused on the revenue generated from genomics as well as the power of creating customized medicine to heal complex diseases, including diabetes and cancer.

27th June 2019

Annual Report: Stressgen, 2001

I worked on-site with the client from the process of storyboarding and design to the final product. I wrote the technical copy, and created the Letter to Shareholders with the VP of Investor Relations and the CEO. I also worked closely with the designers and production team to execute the plan. The company's technology has the power to prevent HPV, and we used custom graphics and text to explain how Stressgen's powerful therapeutics had both local and global impact. Additionally, we included a video explaining the company's proprietary technology, for which I wrote the script.

XTERRA • 27th June 2019

Article: XTERRA Tour Updates

XTERRA Tour Updates - I write weekly race recaps during the XTERRA season, which are included in a weekly newsletter. The goal is to build loyalty among the XTERRA Tribe, which should transition into increased product, clothing, and gear sales.

XTERRA • 27th June 2019

Article: Amateurs Shine and Surprise at Beaver Creek

XTERRA Race Recap - I recap the XTERRA season's championship races on the Pan American and European Tours. I write about both amateur and elite athletes and tell the story of the race, including splits, final stats, and the stories that happen on the way to the finish line.

XTERRA • 27th June 2019

Article: 2019 Oak Mountain Amateur Preview

XTERRA Race Preview - Before each XTERRA championship race, I preview who the race favorites are. I interview athletes, include quotes, focus on athletes' personal goals for the race, and include their race stats to date.

27th June 2019

Column: XTERRA Couch to Trail Coaching Advice

XTERRA Coaching - I worked with triathlete coach, Mimi Stockton, to create an editorial calendar, interview her on topics, and write and edit a weekly "Couch to Trail" series of training tips geared towards beginners.

27th June 2019

Brochure: 2019 UCSD Campaign - Jacobs School of Engineering

The UCSD Development Office wanted brochures for each school and program. This brochure for the Jacobs School for Engineering highlights their work to save the white rhino.

San Diego Reader • 27th June 2019

Essay: Coronado Saved Me

I entered an essay contest for the San Diego Reader and this essay was chosen for publication. After publication, the managing editor offered me a column, entitled "What the Chef Eats."