I was brought in to write Allergan's web copy (cosmetic division) by Baker Brand Communications. I wrote and edited the copy in collaboration with the marketing team at Baker.

I write 8-10 articles a week for XTERRA and compile them in a newsletter format. I am familiar with MailChimp and Drupal. Articles include athlete profiles, training tips, gear guides, and race previews and recaps.

I was asked to write a small article about local culture. I chose to write about aging musicians who are now balancing music with both babies and bald spots. My editor loved the interviews so much, he asked me to expand the article and made it the cover story.

I submitted an essay to Runner's World and it was accepted and published. Like all of my writing, I try to find the universal in the specific. This essay focused on the challenges my friends and I were facing at this time in our lives. Running was both a metaphor and medicine.

I was asked to write about my favorite cocktail and the significance of the drink for The San Diego Reader. I tried to encapsulate a range of emotions, from the bar, to what the pervasive darkness of the post-9/11 world was like, to my own inner landscape.

I created the Affymetrix Annual Report from storyboarding to print and digital production. I worked closely with the CEO, CFO, President, and VP, Investor Relations to create the design and Letter to Shareholders. I also was the point person and worked closely with Howry Design to execute the design and production schedule.

I love to write about uncommon athletes who accomplish their goals despite tremendous obstacles. Jiachao Wang lost his arm as a child but insists on competing with two-armed athletes. He often beats them all.

For two years, I wrote a column for the "San Diego Reader" called "What the Chef Eats." The column was originally just about featuring a local chef and sharing a favorite recipe. I evolved the column into an investigation into the relationship between our history and our choices.

XTERRA Athlete Profile - Liz McLean used triathlon as a way of coping with divorce, a career change, and her father's death. Now, she is using what she learned through sport to help veterans transition to civilian life.

I worked with both the CEO and the IR Manager to create the content of the shareholder letter and the copy of the book. The idea was to explain the power of genomics to target audiences that included shareholders, potential investors, and customers. The content was focused on the revenue generated from genomics as well as the power of creating customized medicine to heal complex diseases, including diabetes and cancer.

I worked on-site with the client from the process of storyboarding and design to the final product. I wrote the technical copy, and created the Letter to Shareholders with the VP of Investor Relations and the CEO. I also worked closely with the designers and production team to execute the plan. The company's technology has the power to prevent HPV, and we used custom graphics and text to explain how Stressgen's powerful therapeutics had both local and global impact. Additionally, we included a video explaining the company's proprietary technology, for which I wrote the script.

XTERRA Tour Updates - I write weekly race recaps during the XTERRA season, which are included in a weekly newsletter. The goal is to build loyalty among the XTERRA Tribe, which should transition into increased product, clothing, and gear sales.

XTERRA Race Recap - I recap the XTERRA season's championship races on the Pan American and European Tours. I write about both amateur and elite athletes and tell the story of the race, including splits, final stats, and the stories that happen on the way to the finish line.

XTERRA Race Preview - Before each XTERRA championship race, I preview who the race favorites are. I interview athletes, include quotes, focus on athletes' personal goals for the race, and include their race stats to date.

XTERRA Coaching - I worked with triathlete coach, Mimi Stockton, to create an editorial calendar, interview her on topics, and write and edit a weekly "Couch to Trail" series of training tips geared towards beginners.

The UCSD Development Office wanted brochures for each school and program. This brochure for the Jacobs School for Engineering highlights their work to save the white rhino.

I entered an essay contest for the San Diego Reader and this essay was chosen for publication. After publication, the managing editor offered me a column, entitled "What the Chef Eats."

When the local food movement was in its prime, San Diego had CSAs, tons of farmer's markets, and many farm-to-table restaurants. However, it was very difficult to find locally-raised meat and poultry. I wrote an article about planning a Thanksgiving using only local ingredients to highlight the strengths and weaknesses of the local food movement in Southern California.

This is a sample of a "What the Chef Eats" column which was published bi-weekly for two years in "The San Diego Reader". In this column, Chef Jason Knibb discusses how surfing and his roots influence his cooking.