19th September 2021

The Car Wash Show 2021 Creative Concept

Adapted the 2020 creative concept (not used fully because the event was canceled) to a new year for this prosperous industry, while remaining sensitive to the pandemic and the reasons car owners used their vehicles for drive-through ceremonies and social events.

18th September 2021

ASIS 2021 Creative Concept

Recent global events have made security professionals more essential than ever. I worked closely with a designer to create a campaign to heighten awareness for the industry and emphasize GSX as a place to attain education, bond with colleagues and gain the latest strategies for success.

18th September 2021

BOMA International Conference + Expo 2022 Creative Concept

The commercial real estate industry was hit hard by the pandemic. The BOMA 2022 Conference + Expo is a way for CRE professionals to reconnect with the technology and strategies to build their ROI as well as their portfolios. This concept idea emphasized how important it is for CRE pros to get back to work—and get back to what they love about their lives.

18th September 2021

MJ Unpacked 2021 Creative Concept

For the first annual MJ Unpacked event, we designed and wrote to a concept that sparked connection and united cannabis growers, brands and retail executives and manufacturers from around the world.

18th September 2021

BOMA 2021 Digital Exhibitor Prospectus

During a precarious time for the property management industry, we created an interactive digital prospectus designed to resonate with top buildings suppliers and encourage them to sponsor the industry.

18th September 2021

HPBExpo 2022 Creative Concept

Created a concept for the HPBExpo 2022 campaign that captured the feeling of getting together — both from the industry perspective as well as what entices customers to purchase hearth, patio and BBQ equipment.

18th September 2021

BOMA International Conference + Expo 2022 Creative Concept

The 2022 BOMA International Conference + Expo needed an urgent call to return to in-person events as well as a compassionate message addressing the changes the industry has been through and how much a live event matters at this point in time.

18th September 2021

HPBExpo 2022 Creative Concept

This concept for the return to an in-person event in 2022 spoke to the attendee as a master of experiences. I wanted to showcase the wide range of expertise the attendee — the ultimate designer of outdoor spaces — must master. And position HPBExpo as a place to acquire education, expertise and equipment.

18th September 2021

HPBExpo 2022 Creative Concept

After two years of virtual events, HPBExpo needed a concept that celebrated returning to in-person events as well as the increased growth in the hearth, patio and BBQ industries.