Marketing Writing / Pamela Hunt

14th March 2023

Email to Promote a Johnson & Johnson Vision Survey

Johnson & Johnson Vision hired our agency to conduct a survey of young optometrists. This email was the first in a series that ultimately met JJV's goals. The open rate for this email was 75% and the clickthrough rate was 45% when paired with a September send date and subject line of: "Drink your first PSL of the year on us."

14th March 2023

Email for a Virtual Event

The first in a series of five, this email is designed to build interest among corporate optometrists for a Johnson & Johnson Vision event called "Managing Your Retail Practice." The open rate was 39.81% and the clickthrough rate was 16%.

14th March 2023

Email Campaign for a Virtual Event

Eyes On Eyecare Managing Your Retail Practice was targeted to corporate optometrists. I created a story arc for the campaign as well as copy for five emails designed to maximize registration. The open rate was more than 25% and the clickthrough rate was more than 18%.

14th March 2023

Email for 10 Top Tips Flyer

With the goal to build qualified leads, we showcased our organization's unique capability to reach busy optometrists and ophthalmologists. With a subject line and matching headline of "10 proven ways to market to ODs," this email had an open rate of more than 25%, a clickthrough rate of 18%, and two leads within the first day with whom our sales team could start a conversation.

14th March 2023

MQL Flyer With 10 Top Tips

As part of a campaign to gain more qualified marketing leads, I created a downloadable flyer with 10 tips pharmaceutical sales executives can use to catch the attention of busy optometrists and ophthalmologists.

14th March 2023

Email #2 for National Vision Scholarship 2022-2023

With the goal of generating more applicants, this January email with the subject line: "Last chance to apply for a $7,500 scholarship" and a "Start your year off right" headline, this email had a 50% open rate and 16% clickthrough rate.

14th March 2023

Email for National Vision Scholarship 2022-2023

National Vision offers $12,500 in scholarship money for third- and fourth-year optometry students. With a December send, subject line of "Treat Yos'elf with a $7,500 scholarship" and headline of "Jingle all the way to the bank," this email had a 32% open rate and a 16% clickthrough rate.

18th September 2021

HPBExpo 2021 Opportunities Brochure

After a year without events, this opportunities brochure was written to communicate the benefits of exhibiting at the leading indoor-outdoor showcase and reaching top buyers during a time of peak profitability.

18th September 2021

Emails for 2021 The Car Wash Show Campaign

Wrote a series of emails to encourage registration for the 2021 event in Las Vegas, NV. Focused on the creative concept: "Let the Good Shine Through."

18th September 2021

Emails for Society of Automotive Engineers

Wrote an email campaign for SAE's new virtual event: Innovations in Mobility, Automotive Digital Summit.

18th September 2021

Emails for American Society of Industrial Security Professionals (ASIS)

Write weekly emails for the largest international association for security management professionals. Regularly communicate events, certification opportunities and programs for career advancement.

18th September 2021

AeroTech 2022 Opportunities Brochure

Created an Opportunities Brochure to showcase the potential of exhibiting at this first-ever co-located event of two aerotech giants.

Pamela Hunt

Pamela Hunt

Website for Event Sponsorship

Website: Allergan | BOTOX® Cosmetic

Newsletters: 2017-2019 XTERRA

Brochure: 2019 UCSD Campaign - Women's Soccer

Email to Promote a Johnson & Johnson Vision Survey

Email for a Virtual Event

Email Campaign for a Virtual Event

Email for 10 Top Tips Flyer

MQL Flyer With 10 Top Tips

Email #2 for National Vision Scholarship 2022-2023

Email for National Vision Scholarship 2022-2023

HPBExpo 2021 Opportunities Brochure

Emails for 2021 The Car Wash Show Campaign

Emails for Society of Automotive Engineers

Emails for American Society of Industrial Security Professionals (ASIS)

AeroTech 2022 Opportunities Brochure